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You may remember not so long ago that Kodak announced a change in business strategy - essentially they were dropping ink prices. (See A Revolution from Kodak)
Same stuff, same quality, same longevity. Cheaper price. Brilliant? - yes, pretty much!
Just a quick overview again of how much buying new sets of ink for printers sets you back (RRP):
CanonMP150 - £34
Epson DX7000F - £25
Kodak - EasyShare 5500 / 5300 - £17
Now think about that in the long run!
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Today, however, we heard news of a mini-revelation - Kodak have partnered up with DSG International PLC (that's PC World and Currys to you and me).
Fair enough? - well, maybe… but maybe not. Essentially if you want to pick up one of these printers and ink then that pretty much limits your choice.
I don't know about anyone else, but I'm sat here in the office peering out across central London (well, I say that...it's largely obscured smog) - I certainly don't see a Currys or a PC World for miles. And I'm not going to source one out especially.
From my experience of getting to these outlets, you tend to need a car - and I don't have nor need a car. So Kodak just lost my custom.
There are those times when you've got 5hours until your new work proposal, job application, or homework are due in - I find huge reassurance knowing I can run around to pretty much any retailer and whip up the stuff that I need - and I'd pay the extra on the ink for that privilege.
Good job there's online shopping! Just hope you're at home when the postman rings…
EasyShare 5300 £139RRP.
EasyShare 5500 £209RRP.
Available July.
